Flower Shop Series

Flower Shop Series
Learn the business of running a floral design shop! Aspiring florists learn the workflow of owning a flower shop and will cover the following subjects. This class is for students with floral design experience who plan to open a retail shop or people who have shops who are looking to expand and redefine their businesses.

Day One: Morning
Understanding the type of business that you wish to have is the first task in preparing to open a shop. Do you want to have a shop that focuses on events (wedding and corporate) or gifts (retail) or a combination of the two? We will provide three working models so that you can visualize the type of business that would a best fit. Upfront costs will be discussed.

Day One: Afternoon
Section two focuses on preparation for daily orders. Students will be tasked with designing a variety of common requests, ordering the flowers for those designs and making sure they are within budget. Here, we will go over standard pricing practices, presentation, customer expectations and vendor relationships.

Day Two: Morning
In the morning of day two, students will start their day operating as they were in a flower shop. The flowers will be conditioned; orders will be filled for specific clients with specific requirements. Finally, we will learn different wrapping styles and demonstrate successful working methods for each.

Day Two: Afternoon
Part four will concentrate on the branding of the business, building a clientele creating a dynamic website and merchandising. Use of social media, networking and advertising will be covered.

Event Details

Feb 25 - Feb 26, 2019
Every Day
9:00am - 5:00pm

More Information

FlowerSchool LA