Hospitality
Stay in the Heart of LA
Once a traditional 9-5 business district, Downtown Los Angeles has evolved into a dynamic 24-7 destination for local visitors, tourists, and business travelers, with a thriving hospitality sector highlighted by world-class hotels, dining and nightlife, arts and entertainment.
On this page you will find national visitation data and demographics, an inventory of hotels, information on conventions and major events, local attractions and amenities.
Source: DTLA Hospitality Report, 2024
Our updated Hospitality Report explores why Downtown has become THE place to stay when visiting Los Angeles. DTLA has become a major center for hospitality and tourism. Since 1999, the number of hotel rooms has doubled to over 10,000 with the arrival of a variety of new brands and concepts.
National Visitation Insights
| Generation | |
|---|---|
| Gen Alpha | 19% |
| Gen Z | 15% |
| Millenial | 22% |
| Gen X | 19% |
| Baby Boomers | 20% |
| Other | 5% |
DTLA Hotel Inventory
The DTLA hospitality market has experienced tremendous growth having just passed the 10,000 room mark. The current inventory is also tremendously diverse, consisting of a broad range of major global operators, smaller boutique chains, and independent hotels.
| Period | Rooms Added | Total |
|---|---|---|
| Pre-1999 | - | 4,791 |
| 2000-2009 | 389 | 5,180 |
| 2010-2014 | 1,550 | 6,730 |
| 2015-2023 | 3,644 | 10,374 |
| Rooms | Share | |
|---|---|---|
| Marriott | 4,216 | 40% |
| Hilton | 1,088 | 11% |
| IHG | 1,239 | 12% |
| Other Large Chains | 1,750 | 17% |
| Small/Boutique Chains | 1,261 | 12% |
| Independent Hotels | 820 | 8% |
Conventions & Events
One of the principal drivers of visitation to DTLA is its wealth and diversity of space for conventions, events, and other meetings. The Los Angeles Convention Center, the key asset in this regard, is set for a major $2.6 billion expansion that will connect its South and West Halls with a new 325,000-square-foot structure over Pico Boulevard. The project adds 190,000 square feet of exhibit space and a 98,000-square-foot rooftop ballroom, bringing total exhibit space to over 1 million square feet, enabling L.A. to host larger, high-profile events. The expansion is scheduled for completion in 2029. There are also plenty of options elsewhere in DTLA, with nearly 700,000 SF of meeting space at other venues around Downtown.
- New JW Marriott: 850 rooms and 110,000 SF of new meeting space
- Convention Center modernization and expansion
- Purple Line extension to Westwood
- LAX Automated People Mover, Rent-A-Car facility and Metro Connector
Hospitality Clusters
Within DTLA there are three major Hospitality Clusters, which include most of its hotel rooms.
Places to Go
Outside of the major hospitality clusters are several distinct DTLA neighborhoods that offer plenty to see and do. Then, just outside of DTLA, in the “Greater Downtown” area, you will find some of LA’s biggest attractions. Finally, thanks to recent and upcoming Metro rail projects, experiencing LA by train is becoming more and more of a possibility if Downtown is your hub.
DTLA Alliance Reports & Research
Our independent research and reports across key sectors of the Downtown LA market provide crucial data and analysis for developers, investors, and businesses when assessing the DTLA environment.
Contact the Economic Development Team
The DTLA Alliance’s economic development department is your resource for information about Downtown LA. We are here to answer your questions, provide in-depth insights, lead custom tours, and much more.