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DTLA IRL - A Celebration of Culture, Community, & Commerce

What is DTLA IRL? An embodiment of all things DTLA. IN REAL LIFE!

Our HOLIDAY POP-UP activation at the corner of 7th St. and Olive St. - on the ground floor of the LA Athletic Club -  will be a place where visitors can reboot and recharge during the holiday season. There will be art, local merchandise for sale, weekly events, and deals/details on downtown holiday happenings.

While we work with our creative partners at Neon Butterfly get the spaces ready for you, we wanted to give you a sneak peak at our work in progress!

Recharge Lounge

Come into our Visitors Center at 437 W 7th St to take a break from all your DTLA holiday shopping! Every week, we'll have goodies for you to relax and refresh.

And check out just how far things have come in a few short weeks!

Retail Store

Come into our RETAIL STORE and get amazing apparel and accessories from local DTLA businesses.

With over 1,000 square feet, we put in a lot of work on getting this space starting to look right!

Events Space

We also have COMMUNITY EVENTS coming up during this holiday season, asking you to STAY THANKFUL for everything DTLA has to offer.

The furthest along of our three spaces, we are so thankful that Ethan Lipsitz was able to help us make this a truly immersive environment!

Photo by Nate Taylor

​COMING SOON

​More to come on our exciting DTLA IRL project!  Follow us at @downtown_la on Instagram to stay up-to-date on the latest!