The mission of the DCBID Marketing team is to generate awareness and drive traffic to Downtown businesses, cultural institutions, and events.
In addition to promoting Downtown LA as a vibrant destination for entertainment, arts, and culture, the Marketing team creates strategic programs and campaigns that serve Downtown LA residents, visitors, workers, and investors. DCBID Marketing programs include:
- Downtown Guides - our roaming concierges, who help visitors with directions and recommendations
- DowntownLA.com updates including a comprehensive events calendar
- Community events
- Summer in the City and Holiday marketing campaigns
- Monthly DTLA Insider e-newsletter
- Quarterly printed District News for Downtown Stakeholders