This marks a rare opportunity: It's the first time local and regional businesses will be able to advertise on DowntownLA.com. Whether it's for your local business, or if you are managing a Downtown LA event or conference, this is your chance to reach thousand of prime consumers.

Why advertise on DowntownLA.com?

Since its founding in 1998, the Downtown Center Business Improvement District (DCBID) has served those who live, work, and play in Downtown Los Angeles. The DCBID is proud to provide safe & clean services to the 65-block Central Business District, as well as economic development and marketing services that help Downtown achieve its full potential. Downtownla.com has become more than just a site about the DCBID - it is now a premier community portal featuring numerous useful resources:

• A comprehensive, searchable Find It Fast! business directory for all of Downtown LA
• A master calendar of upcoming events in Downtown LA
• A library of Downtown deals and promotions
• Information about important Downtown events hosted by the DCBID,
  including special holiday packages and planning ideas
• Videos and podcasts highlighting Downtown destinations and development
• Travel Ideas, with sample itineraries and a list of Downtown tours
• An interactive map featuring in-depth info about housing, office buildings, hotels, and more
• Potential resident resources, including a searchable Home Selector and Housing Bus Tours
• Local job listings, provided in partnership with CareerBuilder
• A Business Information Library for potential business tenants, retail tenants, and investors

Where will my ads be placed?

Most pages on DowntownLA.com have a single Medium Rectangle (300 x 250) ad zone available, positioned inside the main content. This ensures that you will receive premier, uncluttered exposure when your ad appears. Ads cannot be targeted to specific pages, but will receive random run-of-site placement within the purchased tier. See "How much does it cost?" for info on available zone tiers.

How much does it cost?

Ad zones are split into two tiers, and each can accommodate 2 advertisers at once. Placements are available for purchase at a fixed number of impressions per month, for a 3- or 6-month term. Advertising is only available to businesses located in Downtown Los Angeles. Businesses located in the Downtown Center can advertise at a reduced rate.

TIER 1 – 7,500 impressions/month
$40 CPM (cost per thousand impressions)
Cost per 3-month term: $900

$20 CPM for Downtown Center Businesses
Cost per 3-month term: $450

• Category Landing Pages: Live, Work, Play, Connect, and About home pages
• Events Calendar & Event Details pages
• Find It Fast! Downtown Directory

TIER 2 – 6,000 impressions/month
$30 CPM (cost per thousand impressions)
Cost per 3-month term: $540

$15 CPM for Downtown Center Businesses
Cost per 3-month term: $270

• Sub-pages within Live, Work, Play, Connect, and About sections

Pages Excluded from Advertising

• Landing pages for special DCBID events and programs

Specs & Guidelines

All placements on downtownla.com are a Medium Rectangle/Cube format:

Dimensions: 300 x 250
Max. File Size: 40 KB
Accepted Formats: JPG, GIF, Animated GIF, SWF
Animation: May loop 3 times, 15-second max
Due Date: 3 business days prior to the start of your campaign

Please make sure your ad complies with these basic guidelines. Also, please provide a destination URL with your creative. Flash ads must be accompanied by JPG/GIF alternate, and should use Flash's "clickTAG" for a destination URL. Your click-through URL should not be hard-coded into the Flash file.

Contact

Jacob Holloway
(213) 624-2146 x227
jholloway@downtownla.com